Five-time Olympic Gold Medalist, Ian Thorpe AM has joined global leader in probiotics, Yakult as its new Brand Ambassador.
The three year-partnership will see Thorpe promoting Yakult and the positive contribution of the Lactobacillus casei.
Shirota strain found exclusively in Yakult products to intestinal microbiota. The partnership will also demonstrate Yakult’s ongoing commitment to science and continued work investigating the use of bacteria in food, cosmetics and pharmaceutical products, which is at the core of the Yakult company.
Thorpe will feature in a new integrated campaign across TV and online channels, rolling out in January 2020 and the partnership will extend across multiple phases all designed to help consumers understand the role of probiotics in maintaining digestive health.
Mr. Kenji Ono, Managing Director of Yakult Australia “We are delighted to have a trusted name like Ian Thorpe represent Yakult Australia”.
Ian’s longstanding record of personal integrity and excellence in his chosen field fit very well with Yakult’s Corporate philosophy.
Thorpe said, “As an athlete, maintaining my health has always been really important. As a long-time customer of Yakult, even when I was competing, I have seen the benefits of the Shirota strain to my gut health, so I am honoured to have the opportunity to tell the company’s story.”
This media release has also been published by Mumbrella, Marketing Magazine, CMO Magazine, Campaign Brief, B&T.