Lunar New Year Celebrations at Yakult

Posted on February 9 2023. Written by Yakult.

Lunar New Year is a celebration of the arrival of spring and the beginning of a new. It is the most important holiday in China, one also widely celebrated in South Korea, Vietnam, and countries with a significant overseas Chinese population.

To hop into the year of rabbit on the right foot, we opened our factory in Dandenong, Victoria to over 300 people during our 2 days’ Lunar New Year celebrations.

In addition to a tour of our factory, we provided delicious free Yakult sampling and craft activities. All attendees including children and their families participated in a spinning wheel lucky draw competition to win a prize. Our mascot Yakult Man also joined us for photographs. Everyone received Yakult customised red envelopes (lucky pockets) in the tradition of Lunar New Year. Check out our video to enjoy a snapshot of this amazing event!