Corporate Sponsorship

Yakult and Essendon

Yakult is the proud sponsor of the Essendon Football Club (aka The BOMBERS). Yakult and Essendon’s partnership continues. Yakult is the official ball sponsor for Essendon. This partnership originally started in 2004 after Essendon took 10 of its senior players on an end-of-season leadership tour to Japan.

What Essendon didn’t realise is Yakult’s love of sport – in Japan, Yakult owns its own baseball team, an athletics club and a rugby team. As Yakult and Essendon share the same passion for a healthy lifestyle, our sponsorship continues.

Yakult’s love of sport has meant that the partnership with the Bombers has continued to grow over the years and Yakult is proud to support the Essendon Football Club Community Department in promoting healthy lifestyles. And the one thing Essendon doesn’t have to worry about is internal balance – they know Yakult will be doing its job long after the final siren.

Visit the official AFL website of the Essendon Football Club

Yakult Australia and Melbourne Rebels Super Rugby team have renewed our partnership ahead of the 2018 Super Rugby season.
Yakult will continue to be the Rebel’s official daily probiotic drink, after a successful 2017 season.

With our Yakult logo featuring again on the four goal posts as well as half time activities of home games for the Rebels and other exciting opportunities.
‘Yakult have been a valued long-term partner of the Rebels and I am really excited that we are bringing this partnership to life through mutual commercial, community and potential rugby opportunities,” Rebels CEO Mr Baden Stephenson said.

“We hope this partnership extends beyond the norm for commercial sports sponsorship, we’ve teamed up with Yakult with the aim to deliver a valuable partnership for both organisations on and off the rugby fields.”

Yakult Australia’s Managing Directors Mr Kenji Ono said: “We are delighted to renew our partnership with the Melbourne Rebels. The Rebels are dedicated to their community and to excellence, values that are shared by Yakult, so we are excited to work together to deliver success for both organisations.”

The Rebels logo is made up of the shield of excellence which reflects the five values and pledges that underpin the culture of the Club. THese values are parallel to the beliefs of Yakult.

  • Respect : For the opposition and each other
  • Excellence : Highest standards in everything we do
  • Balance : Sport and life, determination and humility
  • Ethos : Team first, we not me
  • Leadership : Through constantly changing the status quo


Visit the official Melbourne Rebels website

Yakult and FINA

Worldwide Yakult is the official partner of FINA.

The FÉDÉRATION INTERANTIONALE DE NATATION (FINA) is the Organisation behind the FINA World Championships and the FINA World Swimming Championships.

The 12th FINA World Championships were held in Melbourne between 17 March and 1 April 2007, with 2000 athletes representing 175 nations competed for the title of ‘World’s Best’.

Since 2005 Yakult has been a proud sponsor and Official Partner of these events. As an Official Partner, the Yakult logo appeared on the swimming bibs and caps of athletes as well as pool side advertising. Giant Yakult bottles were placed in prominent pool-side positions and Yakult probiotics were available for athletes and officials.